“Prathyasha” is an innovative programme launched as a joint venture amid Individuals, Corporates and Kerala Social Security Mission (KSSM). Without any doubt, marriage is part of the social agenda of human life, but in poor families’ parents are not able to afford the escalating marriage expenses. The main objective of this Prathyasha scheme is to help economically poor parents in getting their daughters married.
As a part of this programme girls belonging to poor families are provided with a marriage assistance dole of Rs 50,000 each using the funds raised by Individuals, Corporates and Kerala Social Security Mission. The individuals / corporates can donate amount in multiples of 25,000 and equivalent amount contributed by the government which will be used by the Mission to meet the requirements. Depositors would have an option to select the beneficiaries.